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I can’t believe it’s not Hip Hop

October 23, 2011

A couple of shoots I did recently on the covers of Drum and Inpress with Illy and Phrase.  We were trying to stay away from the stereotyped hip hop image.  Not an out stretched hand, squat or alleyway in sight!


Phrase.  He came in with the sign as a potential idea and it grew from there.  We ended up totally ditching the original idea.  I like when this happens.

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